The Willsure Franchise Prospectus
A clear guide to owning and running a Willsure domestic Will writing franchise - what it is, what you'll do, what it costs, and what you can earn.
What is Willsure?
Willsure is a UK LegalTech platform that helps ordinary people get a proper, legally sound Will written - without the cost, complexity, and delay of a traditional solicitor appointment. Our AI-guided Will Writing service walks a client through a simple interview, produces a draft Will, and sends it to our central solicitor review panel for quality assurance before execution.
We sell this service directly to consumers through our website, and we also licence it to regional franchisees who run their own domestic Will writing business under the Willsure brand. This prospectus explains the franchise model.
The market opportunity
Most people know they need a Will, but put it off because it feels expensive, complicated, or intimidating. Willsure makes professional Will writing affordable and straightforward - and the market is enormous.
What you'll be doing
As a Willsure franchisee, you run a domestic Will writing business in your exclusive territory. You meet clients, guide them through the Will Writing process, answer their questions, and help them complete and execute their Will. Willsure provides the technology, the solicitor review, and the back-office support.
Guided Will Writing
An AI-assisted, step-by-step interview that turns a client's instructions into a complete draft Will.
Solicitor Quality Assurance
Every Will is checked by Willsure's central solicitor review panel, so your clients get a legally sound document.
Secure Document Vault
Each client gets a personal, secure vault to store their Will and estate planning documents.
Life-Event Monitoring
Automated reminders when life events mean a Will needs updating - built-in repeat business.
What makes Willsure different
Traditional Will writing is a one-off transaction. The Will is written, the client pays once, and the document sits in a drawer going out of date. Willsure is fundamentally different.
Every Willsure Will is a live digital Will. We continuously monitor the sources of truth that affect a testator's estate - property ownership, probate records, marriage and birth registrations, and changes in legislation - and flag anything that means the Will needs updating. This keeps every Will fit for purpose and creates a recurring revenue stream that traditional Will writing simply cannot offer.
A live Will, not a static document
Most Wills are written once, filed away, and forgotten. A Willsure Will is a living document that stays current as life changes.
Continuous monitoring
We monitor the sources of truth - property records, probate records, life events, and legislation - and flag anything that affects a client's Will.
Recurring revenue
Clients pay an ongoing monitoring subscription, so you earn recurring income from every Will you write - not just a one-off fee.
Always fit for purpose
When something changes, the client is alerted and can update their Will through you - keeping it legally sound and relevant.
The financial model
The model is simple: a one-off franchise fee, a low monthly management fee, and you keep the majority share of every Will you sell. The more clients you serve, the more you earn.
Plus recurring monitoring income: every client pays an ongoing subscription for live Will monitoring. You earn a share of that subscription every month - so your income grows as your client base grows, even without writing new Wills.
Illustrative earnings
Example only - actual results depend on your effort and territory.
Training & support
You don't need to be a lawyer to run a Willsure franchise. We provide everything you need to get started and to keep going.
Full onboarding & training
Complete training on the Will Writing tools, the client process, and the franchisee portal.
Ongoing support
Dedicated support from the Willsure team for technical, product, and process questions.
Central solicitor review
Our solicitor panel checks every Will, so you never carry legal risk alone.
Exclusive territory
A defined geographic region where you are the sole Willsure franchisee.
Who we're looking for
A Willsure franchisee is someone who enjoys helping people and wants to run their own business serving local families. You don't need a legal background - we handle the legal side. You need:
How to join
Apply
Submit an enquiry via the form below. We review your background and regional fit.
Discovery call
We have a conversation about the opportunity, your goals, and your territory.
Onboard & train
Sign the franchise agreement, pay the initial fee, and complete your training.
Start serving clients
Launch your franchise and begin writing Wills for clients in your territory.
Frequently asked questions
Apply to become a franchisee
Tell us about yourself and your region. A member of the Willsure team will be in touch.